6 Reasons to Use Magento

Online shopping is all about convenience. You can order almost anything, at any time, and have it sent anywhere you like. There’s no mystery as to why it’s popular, and it’s only going to become more widespread. Businesses benefit as well: they can be open 24/7, they can sell on a global scale, and they can do it with just a website and a handful of employees. Online shopping is convenient for everybody. If you’re a business owner, you’ll need a content management system designed for e-commerce. Here’s why Magento is one of the best:

1. It has special tools

Magento recognizes international currencies and updates them in real time. It also enables buyers to rate and review products and to keep wish lists. Other features allow for upselling and cross-selling, encouraging people to buy more. Magento also comes with online marketing tools, including built-in SEO.

2.  It can handle multiple stores

Magento doesn’t limit you to a single online store. It can handle many stores with only one back end. It also supports multiple languages and currencies. You can place orders and manage sales for several different websites from a single admin panel, all while maintaining just one database.

3. It’s open-source

Magento is an open-source platform, which means it’s free to download. Its open-source nature also means regular updates and speedy bug fixes, plus support from the larger Magento web community. And as one of the newer e-commerce platforms, Magento offers clear improvements over its predecessors.

4. It’s user-friendly

Magento makes for websites that are easy to navigate and goods that are attractively displayed. Shoppers will quickly find what they want. What’s more, they’ll enjoy features such as product reviews, multiple product images, and the option to zoom in on the images. A good browsing experience leads to a good buying experience—and memorable user-friendliness inspires repeat business.

5. It’s integrated

To run an online store, you need a website that’s connected to things like payment gateways and shipping services. Fortunately, Magento is easy to integrate with necessary third-party sites such as Google and Constant Contact. It links up with open-source databases like MySQL, shipping services like FedEx and UPS, and all the major payment gateways—PayPal, Authorize.net, and so on.

6. It’s easy to customize

The open-source Magento can be tailored to your budget and to your particular needs. You don’t just get a handful of templates as you do with other services. Magento users can contribute too. In fact, any user can be a developer as well, and add functionality by creating plug-ins and extensions. You don’t need to know programming to take advantage of this—simply install the ones that look good and mix and match until it suits your requirements. The platform is flexible enough for any business model, as well as highly scalable. You can start small and expand, or start big and alter your web presence. Magento will always be there for you.

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